11 of the most unusual company and celebrity trademark applications and disputes

Mo Farah Mobot

Celebrities and companies will trademark anything, but some are particularly unusual.

Business Insider mapped out some of the strangest and most famous examples with the help of The Chartered Institute of Trade Mark Attorneys (CITMA), which released a trademark “Hall of Fame.”

It includes Taylor Swift’s song lyrics, Cadbury’s specific shade of purple, and darts that smell of beer.


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Taylor Swift registered the lyric “This sick beat” from her single “Shake It Off” as a trademark. It’s one of many lyric trademarks filed on her behalf including “Nice to meet you, where you been?” and “Party like it’s 1989,” supposedly to guarantee her own merchandising rights.

Source: Billboard.com

Chanel’s creative director Karl Lagerfeld trademarked his own silhouette featuring his ponytail and highly noticeable glasses.

Lagerfeld got into a trademark dispute with trainer company New Balance, which filed a copyright infringement lawsuit against him over claims he copied the brand’s trademark trainer logo with a “K” in place of New Balance’s distinctive “N.”

Source: The Guardian


See the rest of the story at Business Insider

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